Interactive H5
Disney Disney 100 Celebration
Disney 100th anniversary 'Where Dreams Take Flight' interactive H5: an immersive journey through Disney's classic IPs and brand…
Visit project
- Client
- Disney
- Agency partner
- Bosi Business Consulting (Shanghai) Co., Ltd.
- Format
- Interactive H5
- Launch date
Overview
'Where Dreams Take Flight' is an interactive H5 for Disney's 100th anniversary, developed by Teown. The piece immerses users in Disney's classic IPs and century-long brand history through interactive storytelling, evoking emotional resonance and social sharing.
Context and challenge
In 2023, Disney marked its 100th anniversary with the 'Where Dreams Take Flight' celebration, inviting users online to revisit the classics and celebrate a century of imagination.
Approach and delivery
An interactive H5 presents Disney's classic IPs; immersive experience meets brand storytelling; social sharing mechanics drive distribution.
Highlights
Centennial theme
Disney 100th anniversary content with high emotional value
Classic IP journey
An immersive walk through Disney’s century of stories
Social sharing
Experience-driven organic distribution
Project views
Selected screens and motion from the delivered experience.
