Interactive H5
LEGO LEGO LBR Season 2
LEGO's 'Play Smarter Summer' branded H5 mini-game: brick-link matching gameplay with match-3 plus collection mechanics, optimiz…
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- Client
- LEGO
- Agency partner
- Shanghai Weichao Advertising Co., Ltd.
- Format
- Interactive H5
- Launch date
Overview
'Play Smarter Summer' is a LEGO branded summer-themed H5 mini-game developed by Teown. It features brick-link matching gameplay combined with match-3 and collection mechanics, delivering lightweight interaction for the brand's summer campaign. The project was built on a 750x1580 mobile design canvas and adapted to mainstream phone screens.
Context and challenge
LEGO launched the 'Play Smarter Summer' campaign at the summer marketing season, aiming to reach family users through a lightweight H5 mini-game and carry brand communication with fun gameplay.
Approach and delivery
Brick-link matching gameplay combined with LEGO brick elements; match-3 and collection mechanics drive sustained play; built on a 750x1580 mobile canvas covering mainstream screen sizes.
Highlights
Brick-link matching
LEGO brick elements combined with link-matching gameplay, light and easy to pick up
Match-3 plus collection
Dual mechanics that drive sustained engagement
Mobile optimized
750x1580 design canvas covering mainstream phone screens
Project views
Selected screens and motion from the delivered experience.
