WeChat Mini Program
Master Kong × Disney Master Kong × Disney Co-brand Mini Program
Kangshifu x Disney co-branded 'Glimmer Buddies' WeChat Mini Program: scan the bottle QR code to collect cards and win prizes, t…
- Client
- Master Kong × Disney
- Agency partner
- Shanghai Yixi Advertising Co., Ltd.
- Format
- WeChat Mini Program
- Launch date
Overview
'Glimmer Buddies' is a WeChat Mini Program campaign co-launched by Kangshifu and Disney, developed by Teown. Users scan the QR code on product bottles to enter the campaign, collect cards and win prizes, take AR photos with Disney characters, and redeem limited-edition merchandise once card sets are completed. The bottle code serves as the entry point, connecting product packaging, in-app interaction and physical redemption in one loop.
Context and challenge
Kangshifu beverages and Disney teamed up to connect offline purchase with online engagement: buy the product, scan the bottle code, join the interaction, and earn physical merchandise that drives repurchase.
Approach and delivery
Scan the bottle QR code to enter the Mini Program and collect cards; AR photo interaction with Disney characters; redeem limited-edition merchandise to close the buy-scan-play-redeem loop.
Highlights
Scan-to-collect
Product packaging linked to the Mini Program, turning offline purchases into online engagement
AR photo
Take photos with Disney characters for playful interaction
Merchandise redemption
Collect cards to redeem limited-edition items, driving repurchase
Project views
Selected screens and motion from the delivered experience.
